Which of the following types of systems would be used to present senior marketing executives with in-depth information about customer retention,satisfaction,and quality performance?
A)CDSS
B)MIS
C)DSS
D)TPS
E)ESS

Question

Quizplus · Accepted Answer

ESS (Executive Support Systems) are designed to help senior executives analyze, compare, and highlight trends in important variables so that they can monitor performance and identify opportunities and problems. ESS systems are tailored for the strategic information needs of top management, making them suitable for presenting in-depth information about customer retention, satisfaction, and quality performance.

Which of the Following Types of Systems Would Be Used