As discussed in the Chapter opening case,which of the four generic strategies did T.J.Maxx employ to combat the competition offered by Target,Kohls,Walmart,Macy's and pure online stores likeRue LaLa and Gilt Groupe?
A)market niche focus
B)customer and supplier intimacy
C)network-based strategy
D)product synergies
E)efficient customer response

Question

Quizplus · Accepted Answer

T.J.Maxx employed a market niche focus strategy by offering name-brand and designer items at discounted prices, with a constantly changing inventory. This allowed them to target a specific customer segment looking for high-quality products at affordable prices, which differentiated them from their competition.

As Discussed in the Chapter Opening Case,which of the Four