Amazon's use of the Internet as a platform to sell books more efficiently than traditional bookstores illustrates a use of information services for
A)low-cost leadership.
B)marketing effectiveness.
C)focusing on market niche.
D)strengthening supplier intimacy.
E)developing synergies.

Question

Quizplus · Accepted Answer

Amazon's use of the internet allowed them to sell books more efficiently and at a lower cost, which is a key component of low-cost leadership strategy.

Amazon's Use of the Internet as a Platform to Sell