Which of the following best illustrates the use of information systems to focus on market niche?
A)A car manufacturer's Web site that lets you customize the features on the car you are purchasing.
B)A restaurant chain analyzing local sales figures to determine which menu items to serve.
C)A bookseller selling an e-book reader that reads only the bookseller's books.
D)A department store creating specialized products for preferred customers.
E)A clothes manufacturer expanding its offerings to new styles.

Question

Quizplus · Accepted Answer

Creating specialized products for preferred customers is an example of focusing on a market niche, as it targets a specific group with tailored offerings.

Which of the Following Best Illustrates the Use of Information