________ is a competitive strategy for creating brand loyalty by developing new and unique products and services that are not easily duplicated by competitors.
A)Product differentiation
B)Low-cost leadership
C)Customer efficiency
D)Mass customization
E)Switching cost

Question

Quizplus · Accepted Answer

Product differentiation is the strategy of creating unique products or services that set a company apart from its competitors, thus creating brand loyalty among customers. This strategy can be difficult for competitors to replicate, leading to a sustainable competitive advantage.

________ Is a Competitive Strategy for Creating Brand Loyalty by Developing