Selling a customer with a checking account a home improvement loan is an example of:
A)operational CRM.
B)direct marketing.
C)sales force automation.
D)cross-channel promotions.
E)cross-selling.

Question

Quizplus · Accepted Answer

Cross-selling is the practice of offering customers additional products or services that complement or enhance their original purchase. In this case, selling a customer with a checking account a home improvement loan is an example of cross-selling.

Selling a Customer with a Checking Account a Home Improvement