________ CRM includes customer-facing applications such as tools for sales force automation,call center and customer service support,and marketing automation.
A)Analytical
B)Employee
C)Operational
D)Partner
E)Next-generation

Question

Quizplus · Accepted Answer

The definition mentions customer-facing applications which are part of operational CRM. Analytical CRM focuses on gathering and analyzing customer data, employee CRM focuses on managing employee relationships, partner CRM focuses on optimizing relationships with partners, and next-generation CRM is a broad term that refers to newer technologies used in CRM.

________ CRM Includes Customer-Facing Applications Such as Tools for Sales