Analytical CRM uses tools to analyze customer data collected from the firm's customer touch points and from other sources.

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Analytical CRM is mainly focused on analyzing customer data to identify patterns, behaviors, preferences, and other insights that can be used to personalize marketing strategies and improve customer relationship management. This requires the use of various analytical tools such as data mining, predictive modeling, segmentation, and scoring techniques to extract valuable information from customer data collected from different sources including customer touch points and external databases.

Analytical CRM Uses Tools to Analyze Customer Data Collected from the Firm's