Using social networking tools to converse with customers is called:
A)analytical CRM.
B)social CRM.
C)operational CRM.
D)PRM.
E)ERM.

Question

Quizplus · Accepted Answer

Social CRM is the use of social networking tools to converse with customers, build strong relationships with them, and ultimately improve business performance. This helps companies engage with customers on a more personal level, understand their needs and preferences, and use that information to tailor offerings and provide better customer service. Analytical CRM, on the other hand, involves analyzing customer data to gain insights into consumer behavior and preferences. Operational CRM refers to the use of technology to automate customer-facing processes such as sales, marketing, and customer service. PRM (Partner Relationship Management) and ERM (Employee Relationship Management) are subsets of CRM that focus on managing relationships with partners and employees, respectively.

Using Social Networking Tools to Converse with Customers Is Called