Marketing researchers often use this scale to measure subjective feelings.
A) Guttman scale
B) Likert scale
C) semantic differential
D) metric scale
Correct Answer:
Verified
Q8: This type of validity is easiest to
Q9: If a unit fits into one category
Q10: If Dr.Mottle gives items in an index
Q11: If Dr.Mottle's measurements of her data are
Q12: A continuous variable has an infinite number
Q14: Social researchers do not use a consistent
Q15: This term is used to address how
Q16: Mr.Marsh is measuring temperature in his research.He
Q17: Dr.Van Offer is measuring all possibilities in
Q18: When creating this measure,two or more items
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