The evidence supports the position that promotional efforts specifically designed for individual countries produce
A) less sales and profits than a global promotional strategy.
B) better results than a global promotional strategy.
C) higher overall costs than a global promotional strategy.
D) superior results only when the product is also produced in each country.

Question

Quizplus · Accepted Answer

The evidence supports that promotional efforts specifically designed for individual countries produce better results than a global promotional strategy. This is because a localized approach can better account for cultural differences and consumer preferences in each country, leading to more effective marketing and increased sales.

The Evidence Supports the Position That Promotional Efforts Specifically Designed