Lenora just finished writing a news release regarding a new product developed by her firm. She intends to e-mail the message to local radio stations and newspapers in hope that they will find the information newsworthy and run a story about the product. Lenora's efforts represent the firm's:
A) public relations.
B) institutional advertising.
C) secondary advertising.
D) interactive marketing.

Question

Quizplus · Accepted Answer

Lenora's efforts to distribute a news release to local media outlets in order to generate interest and coverage for her firm's new product is an example of public relations. Public relations involves using various communication tools to build and maintain a positive image and relationship with various stakeholders, including the media, customers, and the community.

Lenora Just Finished Writing a News Release Regarding a New