The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities, such as trade shows, event sponsorships, and contests, is known as
A) publicity.
B) public relations.
C) every day low prices.
D) sales promotion.

Question

Quizplus · Accepted Answer

Sales promotion is a type of marketing communication tool that uses short-term activities such as trade shows, event sponsorships, and contests to create interest in a product or service, and stimulate consumer purchasing and dealer interest. The aim of sales promotion is to persuade potential customers to purchase a product or service quickly, often by offering incentives, such as discounts, free samples, or other rewards. This tool is popular among marketers as it can help to increase sales, generate leads, build brand awareness, and create a sense of urgency among consumers to buy a product or service.

The Promotional Tool That Stimulates Consumer Purchasing and Dealer Interest