Last year,New Era Cap Company Buffalo,NY)celebrated its 90th anniversary in business as a privately held company that makes a variety of hats and one of two suppliers of official MLB major league baseball)caps.According to the New York Times,the company invited "90 influential people to create one-of-a-kind caps to be auctioned off for charity." As a student of marketing,you would categorize this promotional event as a form of _____________.

Question

Quizplus · Accepted Answer

The promotional event of inviting influential people to create one-of-a-kind caps to be auctioned off for charity is a form of sales promotion, as it aims to increase sales by offering a unique product and creating buzz around the brand. It is not viral marketing, as there is no explicit strategy to spread the brand or product through social sharing, nor is it blogging or advertising, which are distinct marketing activities.

Last Year,New Era Cap Company Buffalo,NY)celebrated Its 90th Anniversary in Business