Slapstick Films advertises their movies on TV programs their target market of 21-30 year olds typically watch.Slapstick Films believes the best way of reaching its customers is through a ________ strategy.

Question

Quizplus · Accepted Answer

A pull strategy aims to attract customers to a brand, product or service through advertising and other forms of promotion. By advertising their movies on TV programs their target market typically watches, Slapstick Films is attempting to attract those customers to their brand, making it a pull strategy. A push strategy, on the other hand, is focused on pushing the product or service toward the customer through promotions, discounts, and other incentives. Product placement and word-of-mouth are marketing tactics that can be part of either a push or pull strategy, but they are not relevant to the scenario described in the question.

Slapstick Films Advertises Their Movies on TV Programs Their Target