Firms that rely on electronic retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world.

Question

Quizplus · Accepted Answer

While electronic retailing does provide companies with access to a large number of consumers, there are still challenges to success such as competition, marketing efforts, and consumer preferences. Success is not guaranteed solely by using electronic retailing.

Firms That Rely on Electronic Retailing Are Almost Guaranteed Success