Retailers agree to cooperate with producers in administered distribution systems because the producers provide extensive marketing services to the retailer for free.

Question

Quizplus · Accepted Answer

In administered distribution systems, the producers often provide extensive marketing services to the retailer for free, and in return, the retailer agrees to cooperate with the producers. This can include advertising, promotions, product displays, and even training for sales staff. By working together, the producer and the retailer can help increase sales and build brand recognition.

Retailers Agree to Cooperate with Producers in Administered Distribution Systems