The primary difference between retailers and wholesalers is that
A) retailers sell consumer goods, while wholesalers sell industrial goods.
B) retailers operate in local areas, while wholesalers operate over a wide geographic area.
C) retailers sell to final consumers, while wholesalers sell to other organizations, such as retailers or manufacturers.
D) retailers have sales of less than $100 million, while wholesalers have sales of $100 million or more.

Question

Quizplus · Accepted Answer

A wholesaler is a marketing intermediary who sells to individuals and organizations. A retailer is a marketing intermediary who sells to final consumers.

The Primary Difference Between Retailers and Wholesalers Is That