One way a store selling high-def televisions might add ________ utility is to provide convenient delivery and setup to customers.
A) possession
B) distributive
C) conditional
D) time

Question

Quizplus · Accepted Answer

Possession utility refers to making the product easily available to the customer. By offering convenient delivery and setup, the store is making the process of obtaining and possessing the high-def television easier for the customer. Distributive utility refers to the process of getting the product to the customer efficiently, but it does not necessarily involve delivery and setup. Conditional utility refers to adding value through features or customization, and time utility refers to making the product available at the right time for the customer's needs.

One Way a Store Selling High-Def Televisions Might Add ________