Which of the following firms would be most likely to use a selective distribution strategy for its products?
A)Newspaper publisher
B)Maker of name brand men's suits
C)Super luxury car manufacturer
D)Maker of snack foods such as potato chips and pretzels

Question

Quizplus · Accepted Answer

Selective distribution is often used for products that require a certain level of service or sales support, such as name brand men's suits, which are typically sold in select retail outlets to maintain brand image and provide personalized service.

Which of the Following Firms Would Be Most Likely to Use