In the terminology of multilevel marketing, downliners
A) are the intermediaries who are responsible for handling the shipping of goods down the channel of distribution from the producer to the retailer.
B) are salespeople who have been recruited by other salespeople known as upliners to market the product.
C) sell through a telemarketing arrangement, while upliners use direct selling.
D) are experienced salespeople who are allowed to sell in more than one franchise area by the distributor.

Question

Quizplus · Accepted Answer

Downliners in multilevel marketing are salespeople who have been recruited by other salespeople known as upliners to market the product. They form a level or levels down in the hierarchy of the organization.

In the Terminology of Multilevel Marketing, Downliners