Which of the following assessments of electronic retailing is most accurate?
A) Electronic retailing has two major advantages over traditional businesses: simplicity and very low start-up costs.
B) One of the reasons electronic retailing firms have been so successful has been their ability to deal with customer complaints and provide personalized services more efficiently than traditional firms.
C) Traditional retailers seldom find much success when they attempt to incorporate online selling into their businesses.
D) The line between electronic retailing and traditional retailing is blurring as traditional retailers go online.

Question

Quizplus · Accepted Answer

The statement that "the line between electronic retailing and traditional retailing is blurring as traditional retailers go online" is the most accurate assessment of electronic retailing. This is because traditional businesses are increasingly incorporating online selling into their businesses, and consumers are becoming more comfortable making purchases online. As a result, the distinction between electronic retailing and traditional retailing is becoming less clear. Option A is incorrect because while electronic retailing may have lower start-up costs, it is not necessarily simpler than traditional businesses. Option B is incorrect because customer service is important for both electronic and traditional businesses, and there is no evidence to suggest that electronic retailing firms are inherently better at dealing with customer complaints than traditional firms. Option C is incorrect because many traditional retailers have found success in incorporating online selling into their businesses, such as Walmart and Target.

Which of the Following Assessments of Electronic Retailing Is Most