McDonald's, KFC, Baskin-Robbins, and AAMCO all make use of the __________ form of contractual distribution system.
A) wholesale-sponsored chain
B) franchise
C) retail cooperative
D) horizontally administered

Question

Quizplus · Accepted Answer

McDonald's, KFC, Baskin-Robbins, and AAMCO all use the franchise form of contractual distribution system, in which an individual or group (the franchisee) is granted the right to sell products or services under the franchisor's brand name and system.

McDonald's, KFC, Baskin-Robbins, and AAMCO All Make Use of the __________