Millie Woods owns and operates a World of Food grocery store. Although her store is independently owned and operated, she has signed an agreement with over seventy stores in the Midwest to use a common name, participate in chain promotions, and cooperate with other stores in the chain. Millie's store is part of a(n):
A) administered chain.
B) wholesaler-sponsored chain.
C) corporate distribution system.
D) horizontal distribution chain.

Question

Quizplus · Accepted Answer

Millie's store is part of a wholesaler-sponsored chain, as she is able to use a common name, participate in chain promotions, and cooperate with other stores in the chain due to an agreement with over seventy stores in the Midwest. This type of chain is sponsored by a wholesaler who helps with distribution, marketing, and purchasing, while individual stores maintain their independence.

Millie Woods Owns and Operates a World of Food Grocery