The concepts of product lines and product mixes apply to marketers of products and services.

Question

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Both product lines and product mixes are important concepts for marketers of both products and services. A product line refers to a group of similar products that are sold under a single brand. A product mix refers to the assortment of all the products that a company offers for sale. Marketers need to carefully manage their product lines and product mixes in order to appeal to their target customers and achieve their business objectives.

The Concepts of Product Lines and Product Mixes Apply to Marketers