Nailerman's Hardware is a large chain of hardware stores that sells a line of tools under the Nailerman brand even though they were actually produced by another firm.Since the products are actually produced by another firm,using the Nailerman brand is an example of a knockoff brand.

Question

Quizplus · Accepted Answer

Using the Nailerman brand for tools that are actually produced by another firm is an example of private branding, not knockoff branding. Knockoff brands are imitations of a well-known brand, while private branding involves creating a brand for products that are manufactured by another company.

Nailerman's Hardware Is a Large Chain of Hardware Stores That