New-product commercialization includes promoting the product to distributors and retailers as well as developing strong advertising and sales campaigns.

Question

Quizplus · Accepted Answer

New-product commercialization involves various activities such as identifying a target market, developing a unique value proposition, designing a marketing mix, and creating distribution strategies. Promoting the product to distributors and retailers and developing advertising and sales campaigns are crucial components of the commercialization process.

New-Product Commercialization Includes Promoting the Product to Distributors and Retailers