Consumer perceptions of product quality are affected by promotions and packaging, but not by the price of the product.

Question

Quizplus · Accepted Answer

Consumer perceptions of product quality can be influenced by various factors including price, promotions, packaging, brand reputation, etc. Price plays a significant role in shaping consumer perceptions of product quality as consumers often assume that a higher price indicates better quality. However, this may not always be the case and consumers may also consider other factors such as promotions and packaging while evaluating the quality of a product.

Consumer Perceptions of Product Quality Are Affected by Promotions and Packaging