Despite the fact that microeconomic theory places a great deal of emphasis on price, marketers often try to find ways to compete on product attributes other than price.

Question

Quizplus · Accepted Answer

This statement is true. While price is certainly an important factor in the world of microeconomics, marketers understand that consumers often value other product attributes such as quality, convenience, and design. Therefore, marketers may seek to differentiate themselves from competitors by emphasizing these attributes rather than simply lowering prices.

Despite the Fact That Microeconomic Theory Places a Great Deal