Community Catering Services, Inc., advertises that they are the "friendliest caterers in town." Their prices are no lower than the rates charged by competing caterers, but they put a lot of emphasis on getting to know the needs of their customers. They tailor their efforts to meet these needs, providing a unique dining experience that exactly matches the customer's expectations. Community Catering is likely to find that this approach is more effective in achieving its goals than the use of aggressive price-cutting.

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Community Catering Services, Inc. is likely to find that emphasizing friendly customer service and tailoring their efforts to meet customer needs is more effective in achieving their goals than aggressive price-cutting.