John needed transportation.Now that his new marketing job was "in the bag," it was time to go shopping."New" was probably going to be out of the question.He wasn't planning on going into debt with a fancy car! As he reviewed his options,he listed the kinds of things he wanted in a vehicle: the ability to carry some large things;a comfortable back seat for his two dogs;4-wheel drive for snow and ice;and economical on gas.Marketers know that today's consumers ___________________.

Question

Quizplus · Accepted Answer

The passage mentions that John, as a consumer, is looking for a vehicle that is economical on gas, indicating that he is concerned about cost. The passage also states that he wants a vehicle that can carry large things, has a comfortable back seat for his dogs, and has 4-wheel drive for snow and ice. These are features that provide value to the consumer. Therefore, the best choice is C - consumers look for the best value (benefits outweigh the cost).

John Needed Transportation