As restaurant chains that specialize in Mexican cuisine, Fernando's and Carmelita's offer similar items on their menus. However, Fernando's restaurants are positioned in the market as elegant establishments with high prices. Carmelita's restaurants, on the other hand, are located in middle-class neighborhoods, with a casual atmosphere that welcomes families with young children. The prices at Carmelita's are in the moderate range. When evaluating the marketing strategies used by these restaurants, we can conclude that:

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Fernando's and Carmelita's have similar menus, but they differentiate themselves through their positioning in the market. Fernando's positions itself as an elegant restaurant with high prices, while Carmelita's offers a casual atmosphere and moderate prices. This differentiation is a marketing strategy used by both restaurants to attract different target markets. Therefore, the best answer is B - they utilize product differentiation.

As Restaurant Chains That Specialize in Mexican Cuisine, Fernando's and Carmelita's