Suits for Success is a men's clothing store in a large suburban shopping mall. The managers of the store know that their customers usually comparison shop, looking carefully at quality and price before deciding to buy. Armed with this information, Suits for Success carries quality clothing, offers competitive pricing, and friendly, helpful service. The target customers apparently view men's suits as a:
A) specialty good.
B) convenience good.
C) shopping good.
D) unsought good.

Question

Quizplus · Accepted Answer

Men's suits are considered shopping goods because customers invest time and effort into comparing prices and quality before making a purchase. Customers are not likely to make a spur-of-the-moment decision to buy a suit, indicating that it is not a convenience good. While suits may be considered a specialty item in certain contexts, Suits for Success is a traditional retail store in a suburban shopping mall, suggesting that the store offers a range of suits at various price points to a broader target market. As such, suits are not considered unsought goods, which are items that consumers do not actively seek out and may require significant marketing efforts to generate interest.

Suits for Success Is a Men's Clothing Store in a Large