June lives in the southern part of Alabama where winters are normally fairly mild. Last January, during an unusually cold spell, the water pipes in her house froze and burst. She had to look in the Yellow Pages to find a plumber who was able to come out and repair the pipes the same day. Prior to the frozen pipes, the plumber's services represented an):
A) unsought service.
B) industrial service.
C) specialty service.
D) convenience service.

Question

June lives in the southern part of Alabama where winters are normally fairly mild. Last January, during an unusually cold spell, the water pipes in her house froze and burst. She had to look in the Yellow Pages to find a plumber who was able to come out and repair the pipes the same day. Prior to the frozen pipes, the plumber's services represented an): 
A) unsought service.
B) industrial service.
C) specialty service.
D) convenience service.

Quizplus · Accepted Answer

An unsought service is one that consumers do not regularly think about or actively seek out until a specific need arises, such as an emergency repair.

June Lives in the Southern Part of Alabama Where Winters