Textbook publishers use a packaging strategy known as ______________.Often times the publisher will combine highly complementary products such as a new textbook and access code for online software that students can use to test themselves on new concepts and principles.
A)proformatting
B)bartering
C)bundling
D)trademarketing

Question

Quizplus · Accepted Answer

The description given in the question perfectly matches the packaging strategy of bundling. This strategy involves combining products that complement each other to create a more attractive and valuable package for the consumer. In this case, the textbook and online access code for testing are highly complementary products that are being bundled together to create a more appealing package for potential buyers.

Textbook Publishers Use a Packaging Strategy Known as ______________