One of the reasons why companies create the position of brand manager is to:
A)have greater control over new-product development and promotion.
B)cut expenses associated with the marketing of products.
C)limit the amount of market research expenses products required.
D)identify and prosecute firms that violate trademark protection.

Question

Quizplus · Accepted Answer

Brand managers are responsible for overseeing the development and promotion of a company's brand, including new product development. They are in charge of creating strategies to increase brand awareness and loyalty, and ensuring that all marketing efforts align with the company's overall brand image. This requires a great deal of control and oversight, making answer A the best choice.

One of the Reasons Why Companies Create the Position of Brand