Federated Grocery Stores operates a large chain of stores across several midwestern states. While Federated doesn't actually produce any canned foods, it markets a line of foods under its own brand name that were actually produced by another company. Federated canned foods represent a:
A) manufacturers' brand.
B) generic brand.
C) knockoff brand.
D) dealer (private) brand.

Question

Quizplus · Accepted Answer

Federated canned foods represent a dealer (private) brand because the brand name is owned by the retailer Federated Grocery Stores and the products are produced by another company.

Federated Grocery Stores Operates a Large Chain of Stores Across