The four-stage theoretical model that describes the evolution of a product from birth to death is referred to as the
A) growth-share matrix.
B) developmental life span analysis.
C) product life cycle.
D) product market progression index.

Question

Quizplus · Accepted Answer

The four-stage theoretical model that describes the evolution of a product from birth to death is referred to as the product life cycle. A is incorrect as the growth-share matrix is a tool used for portfolio analysis. B is incorrect as developmental life span analysis is a concept related to human development, not product evolution. D is incorrect as the product market progression index is not a widely recognized term in marketing or product management.

The Four-Stage Theoretical Model That Describes the Evolution of a Product