________ uses price points to establish prices that help create the impression that the product is less expensive than it is.
A) High-low pricing
B) Everyday low pricing (EDLP)
C) Bundling
D) Psychological pricing

Question

Quizplus · Accepted Answer

Psychological pricing refers to the practice of using pricing strategies that play on consumers' emotions and perceptions. This includes using odd or "charm" prices (e.g. $9.99 instead of $10.00) or using price points that make the product seem like a better deal than it actually is (e.g. "50% off!").

________ Uses Price Points to Establish Prices That Help Create