Firms utilize ________ when they attempt to add value to their product by offering service after the sale,product demonstrations,or interactive customer Web sites.
A)nonprice competition
B)relationship branding
C)niche marketing
D)break-even segmentation

Question

Quizplus · Accepted Answer

Nonprice competition involves adding value to a product through means other than lowering the price, such as offering additional services or features.

Firms Utilize ________ When They Attempt to Add Value to Their