Prime Cuts was the brainchild of Karen Terrier who guided all the marketing efforts of the product. She selected each element of the marketing mix such as the package, brand name, pricing, promotion, and placement decisions. Karen obviously serves in the job of
A) marketing consultant.
B) brand manager.
C) operations analyst.
D) marketing intermediary.

Question

Quizplus · Accepted Answer

A brand manager has direct responsibility for all the elements of the marketing mix for one brand or one product line.

Prime Cuts Was the Brainchild of Karen Terrier Who Guided