During the early 1900s, businesses emphasized learning as much as possible about their customers and doing everything to satisfy them.
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Q4: The tremendous demand for consumer goods and
Q6: The marketing concept has three parts: (1)
Q7: The focus of the production era was
Q9: Because the marketing concept emphasizes a profit
Q11: It is the job of marketers today
Q14: The marketing concept was used heavily by
Q17: Customer relationship management (CRM) is the process
Q18: The four eras of the evolution of
Q19: During the selling era, businesses turned from
Q20: The idea behind customer relationship management is
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