Whenever available,marketers should rely exclusively on primary data because it is much more accurate than secondary dat
A.

Question

Quizplus · Accepted Answer

Primary data is not inherently more accurate than secondary data; both have their own advantages and limitations. Primary data is collected firsthand and can be tailored to specific needs, but it can be time-consuming and costly. Secondary data is already available and can be more cost-effective, but it may not be as specific or up-to-date.

Whenever Available,marketers Should Rely Exclusively on Primary Data Because It