When Callie developed a detailed description of her ideas for a health club and asked for feedback from women about the proposal,she was engaging in:

Question

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Callie was testing the notion of her health club by soliciting input from potential customers. This is referred to as concept testing. Option A, test marketing, is incorrect because Callie isn't launching the health club yet. Option B, psychographic segmentation, refers to dividing a market into groups based on lifestyle, values, and personality traits, which Callie's activity does not involve. Option D, prototype analysis, involves examining the feasibility of a physical model or prototype, which does not apply to Callie's case.

When Callie Developed a Detailed Description of Her Ideas for a Health