When Callie attempts to identify economic,social,and competitive factors that could affect her success in the health club market,she is engaging in:

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Environmental scanning is the process of examining external factors that could impact a business, including economic, social, and competitive factors, among others. Positioning analysis is focused on identifying how a business is perceived in relation to its competitors, concept testing is the process of testing new product or service ideas with customers, and target marketing is the process of identifying specific customer segments to target with marketing efforts.

When Callie Attempts to Identify Economic,social,and Competitive Factors That Could