As the marketing manager for Chipper's Golf Resort,you hired interns from the local university to go out and sell your annual golf event.You provided each of three interns with their own list of past sponsors,participants,and prize contributors.You also asked each to create their own marketing plan in order to secure five new sponsors in the next four weeks,and promised them a bonus at the end of the fourth week,if they could verify that they followed their own plan,contacted everyone on their list;and,developed five new sponsors.Essentially,each would have ownership in his/her success.During the fourth week,you randomly contacted a few sponsors on each of the three lists and quickly learn that one of the interns had slacked-off on the job.When you met with each of the three interns,you withheld the bonus from the one that did not do the job and informed him that his internship grade will reflect the fact that he was not motivated to get the job done.Which theory did you initially follow,and which theory did you utilize to assess the intern that did not perform his/her job?

Question

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The manager initially followed the Goal-setting theory by providing each intern with their own list of past sponsors, participants, and prize contributors and asking them to create their own marketing plan to secure five new sponsors. The manager utilized Negative Reinforcement to assess the intern that did not perform their job by withholding the bonus and informing them that their internship grade will reflect their lack of motivation to get the job done.

As the Marketing Manager for Chipper's Golf Resort,you Hired Interns