The Social Media in Business box titled,"Using Social Media to Build Customer Support," reflects upon the use of blogs and Twitter and other social media sources to measure customer satisfaction.Company employees scan various social media to stay current with customer perceptions and complaints.It is important that customers perceive that products and services are meeting or exceeding the standards that companies set.The _____________ of management involves the monitoring of product and service performance.

Question

Quizplus · Accepted Answer

The control process involves monitoring and measuring performance and taking corrective action when necessary. In this case, monitoring customer perceptions and complaints through social media is a form of control to ensure that the company's products and services are meeting or exceeding standards. The other processes listed (leadership, organizing, planning) are important functions of management, but they are not directly related to the monitoring of product and service performance.

The Social Media in Business Box Titled,"Using Social Media to Build