Mini-Case Peppy Roaney Believes That Pizza Is a Much More Versatile

Mini-Case
Peppy Roaney believes that pizza is a much more versatile dish than most people realize. As the national marketing manager for Pizza Guys, he observed how consumers were delighted with barbecue pizza, Hawaiian pizza, Mexican pizza and other unique combinations. His suggestions for other unusual pizzas, however, were met with a negative response by his superiors. Even some of his colleagues laughed at his ideas. Peppy's confidence in his ability to understand the market has led him to focus on planning a business of his own. Peppy realizes that he will take a risk when he leaves his job with Pizza Guys and embarks upon a new venture: Peppy's Pizzazzeria. Peppy is excited about the potential of profitably catering to the unmet desires of pizza consumers.
-Due to the fact that Peppy has worked in the field of marketing for a large corporation:

A) there is no need to consider an entrepreneurial team for start-up due to the fact that all other management functions are served by marketing.
B) he can skip any marketing research steps that the SBA recommends.
C) he knows that the type of business he wants to start may be difficult to develop, but it has a tremendous amount of security due to its promise of long-term survival.
D) he plans to put together an entrepreneurial team of experts that will complement his expertise.