You are doing market sizing research for your new restaurant.One potential customer,Greg,lives two blocks from your new restaurant,has good disposable income,and eats out often.Which of the following does Greg definitively appear in?
A)TAM
B)TAM,SAM,and SOM
C)SAM and SOM
D)TAM and SAM

Question

Quizplus · Accepted Answer

Greg fits into the Total Addressable Market (TAM) as he is part of the overall potential market, the Serviceable Available Market (SAM) as he is within the geographic reach of the restaurant, and the Serviceable Obtainable Market (SOM) as he has the disposable income and habit of eating out, making him a likely customer.

You Are Doing Market Sizing Research for Your New Restaurant