Buyer personas provide the entrepreneur with more behavioral information about potential customers than psychographics.

Question

Quizplus · Accepted Answer

Buyer personas are detailed representations of your ideal customers based on market research and real data about your existing customers. They provide comprehensive information about customer behavior, including their motivations, challenges, pain points, and buying behavior, which is more detailed than psychographics that generally cover attitudes, values, and lifestyle of customers.

Buyer Personas Provide the Entrepreneur with More Behavioral Information About